Why We Started IME: More Than Just Clothing
At IME, we’re not just creating clothes — we’re creating connection. This brand is about energy, inspiration, and reminding people that they’re already enough. That they have something powerful within them. That they belong in their element.
How It All Began
Back in 2015, a life-changing accident turned everything upside down. But in that moment, something clicked: life’s too short to not go all in. To not express who you are. To not live in your element.
That turning point sparked the idea for IME — short for In My Element. What started as a personal mission became a brand built to inspire others to live life boldly and authentically.
What IME Stands For
We believe clothing can do more than just look good — it can mean something.
Every stitch, every design, every piece we create is built with:
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Inspiration – daily reminders of your strength
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Motivation – designs that push you forward
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Empowerment – gear that reflects your energy and story
It’s a Lifestyle, Not Just Apparel
IME is for the dream chasers, wave riders, adventurers, and quiet achievers. For anyone carving their own path or getting back up after the fall.
We're here to remind you:
You're already everything you need to be.
Just keep growing, keep moving, and keep living in your element.
Join the Movement
This is just the beginning. Whether you wear IME or live it, we’re stoked to have you with us.
👇 Drop a comment below:
What does living in your element mean to you?
