Why Mental Health Matters to Us at IME
At IME, we don’t just make clothing — we make statements. Every stitch, every print, every piece is a reminder to live in your element. But let’s be real: it’s hard to feel “in your element” when your mind is at war with itself. That’s why mental health isn’t just important to us — it’s core to who we are.
We’ve Been There.
IME was born from a life-changing moment — the kind that shakes you to your core and forces you to rebuild from the inside out. Through that journey, we realised something powerful: mental strength isn’t about being tough all the time — it’s about being real, asking for help, and staying true to yourself.
That’s why we created IME not just as a brand, but as a community. A place where people can show up as they are — proud, vulnerable, strong, imperfect, human.
More Than Apparel — It’s Armour.
Our gear is made to move with you — through good days, hard days, and everything in between. When you pull on your IME hoodie or cap, we want it to feel like a reminder: you're not alone, you're powerful, and you're doing better than you think.
We design for movement — not just physical, but emotional. For chasing goals, quiet walks, deep breaths, and those “I’ve got this” moments after the storm.
Let’s Talk About It.
In a world that loves to filter reality, we believe in sharing the unfiltered truth. That’s why we speak up about mental health — not as a trend, but as a necessity. 1 in 5 Aussies will experience mental health challenges every year — and if we’re not talking about it, we’re part of the silence.
Our hope is that when someone wears IME, they feel seen. Like their story matters. Like they belong to something bigger than themselves.
In My Element = In My Power
To be “in your element” isn’t about being perfect. It’s about finding what lights you up, embracing your journey, and knowing your worth — even on the days you doubt it.
Whether you’re thriving, surviving, or somewhere in between — IME is here for you. Because you deserve to feel powerful in your skin, your story, and your mental space.
You’re Not Alone — And You Never Have to Be.
We’re proud to support mental health awareness in everything we do — from collabs to content to conversations. Because real strength is in showing up, speaking up, and wearing your story with pride.
So keep chasing your dreams, taking breaks when you need them, and honoring your journey — whatever it looks like today.
In your element. In your truth. In your power.
We would love to hear your story. Let's start the conversation
🖤
Blake - Kym