Our story
Mission
"Our mission is to empower individuals to embrace their unique personalities with confidence, while inspiring them to discover their passions. We believe in fostering a life where everyone can thrive in their own element, living a purpose-driven, authentic life."
Why In My Element
After a life-changing accident, Blake founded IME clothing with a mission to help people live in their Element - feeling confident, comfortable, and true to themselves. Our clothing is designed not just to be worn out but to inspire. Each piece embodies resilience, personal growth, and the belief that everyone can find their own unique path, no matter what challenges they face. By wearing IME, you're not just choosing style; you're embracing a lifestyle that empowers you to live authentically and boldly "In your Element".
A Focus on Quality
With a focus on quality, our in-house specialists adorn all items. No drop shipping - every item is checked, decorated and packed with care. Need help with sizing? Contact us for some help. We also welcome returns ifyou'renot happy with your purchase.
A bit about Blake
After finishing school, Blake pursued his passion for sport & fitness by earning diplomas in Sport and Recreation Management and Sport Development, along with certificates in fitness. With a deep love for helping others reach their goals, Blake wanted to create a clothing line that embodies his zest for life and adventure. Beyond Basketball, he discovered a passion for surfing & skateboarding, and enjoys outdoor activities like camping, fishing and rock climbing. His clothing range reflects this adventurous spirit and commitment to living life to the fullest.
The Team - Mother and Son join forces
Founder - Blake - the brains behind the brand
CEO - Kym - Social media manager & textile artist
